Design is an integral part of Digital media. People won't look at your digital media project nowadays if it lacks cool design. The demand is so high that it's some times really hard to keep up with the trend. However there are countries where you can still make the most out of your digital media skills and poor design capabilities. But few are left.
You don't have an artist though to create a web site or make an installation. But you ought to have a talent and a desire to create and be creative.
I like creativity a lot and always look for one with people I meet. As a photographer I use every bit of my creative imagination to make not just a simple shot but a photo with a certain message. Today photography became so popular in my country that everyone thinks he become a Pro and earn millions of dollars by just pressing a button. It's an unfortunate tendency that I hope will sooner or later disappear.
I myself have a huge archive of photos. You can also check my work on the Publishing House I wok for at
http://www.kommersant.ru/photo/archive/search.asp?L=2&text=&code=&searchbtn=search&dt=1&since=&till=&lang=2&lib=1%2C28&where=&au=saltykovsky&ps=10&ex=y
Enjoy!
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